Lincoln Financial Life Insurance Review 2025
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Lincoln Financial
on Nerdwallet
Financial strength rating
Online purchase
NAIC complaints
Policies offered
on Nerdwallet
Lincoln Financial
Financial strength rating
Online purchase
NAIC complaints
Policies offered
Why trust NerdWallet
About Lincoln Financial life insurance
Lincoln Financial earned 4 stars out of 5 for overall performance, thanks to its solid financial footing and low volume of consumer complaints. Lincoln Financial Group offers life insurance, annuities, workplace benefits and retirement plan services. In 1905, the company got permission to use its name from President Abraham Lincoln’s son, Robert Todd Lincoln. President Lincoln’s face still serves as the company’s logo.
Drew fewer complaints to state regulators than expected for a company of its size.
Offers hybrid policies with life and long-term care coverage.
Applicants must work with a financial advisor.
» MORE: Compare life insurance quotes
Lincoln Financial life insurance policies
Term life insurance. Lincoln Financial offers two term life insurance policies, and the application starts with a phone or online interview with one of the company’s financial advisors. Some applicants can qualify for coverage quickly without getting a life insurance medical exam. Available terms are 10, 15, 20 or 30 years. Coverage starts at $100,000 and may be available to people between the ages of 18 and 80, depending on the policy.
Universal life insurance. The company doesn't sell standard universal life insurance. It does offer variable universal and indexed universal life insurance policies, including survivorship coverage. Survivorship life insurance insures two people, typically a married couple, on one policy. The policy pays out when the second person dies. Some products aren’t available in New York.
Lincoln Financial’s MoneyGuard universal life policies offer long-term care benefits. The death benefit is reduced if you use the policy to pay for long-term care. If no long-term care benefits are paid, then the policy pays out the full death benefit when the insured person dies.
Lincoln Financial also made our list of the best instant life insurance companies for 2025.
» MORE: Do I need life insurance?
Lincoln Financial life insurance rates
Below are monthly rates for a 20-year, $500,000 LifeElements term life insurance policy from Lincoln Financial. These are sample rates for a nonsmoking man and woman in excellent health — the final quote you’re offered will depend on factors like your age, health, lifestyle, occupation and driving record.
Age | Monthly rate - man | Monthly rate - woman |
|---|---|---|
20 | $26.51 | $22.46 |
30 | $29.20 | $24.56 |
40 | $43.64 | $34.32 |
50 | $86.49 | $65.34 |
60 | $221.99 | $153.82 |
70 | $835.57 | $651.50 |
Source: Direct from insurer. Rates reflect the super preferred class and were generated on 11/3/24. | ||
Below are monthly rates for a 20-year, $500,000 TermAccel term life insurance policy from Lincoln Financial. These sample rates are for nonsmoking men and women in excellent health.
Age | Monthly rate - man | Monthly rate - woman |
|---|---|---|
20 | $19.23 | $15.78 |
30 | $19.97 | $16.85 |
40 | $33.30 | $27.08 |
50 | $77.45 | $59.42 |
60 | $208.94 | $143.87 |
70 | N/A | N/A |
Source: Direct from insurer. Rates reflect the super preferred class and were generated on 11/3/24. | ||
Lincoln Financial customer complaints and satisfaction
Over three years, Lincoln Financial has drawn fewer complaints to state regulators than expected for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.
Lincoln Financial ranked No. 10 out of 21 companies in J.D. Power's 2024 U.S. Life Insurance Study for overall customer satisfaction.
» MORE: Best life insurance companies
More about Lincoln life insurance
The company’s website offers a live chat option and access to downloadable forms for managing and making changes to policies. Alongside its life insurance offerings, Lincoln Financial sells a range of products, including annuities, financial planning services and employee benefits.
How to contact Lincoln Financial
Lincoln Financial can be reached by:
Phone: Call 800-487-1485 on weekdays from 8 a.m. to 6 p.m. ET.
Email: Send a message to [email protected].
Live chat: Available from the company’s contact page.
Life insurance buying guide
Before you start comparing companies, choose the type of life insurance you want, such as term or whole life. Decide which life insurance riders, if any, you want the policy to include. Calculate how much life insurance you need and how long you want the coverage to last. Check that the insurers you’re considering offer the coverage you’re looking for.
When comparing rates, be sure the quotes are for the same amount of coverage over the same period of time. It’s also important to make sure the policy’s medical requirements match your needs. For example, if you want to skip the life insurance medical exam but don’t mind answering health questions, confirm that the application process for each policy you're comparing aligns with that.
Price may not be the biggest driver behind your decision to buy. Look at the number of consumer complaints each company receives, as high numbers can be a red flag about the quality of service.
For more guidance, see our life insurance buying guide.
Methodology
Life insurance ratings methodology
NerdWallet’s life insurance ratings are based on consumer experience, complaint index scores from the National Association of Insurance Commissioners for individual life insurance, and weighted averages of financial strength ratings, which indicate a company’s ability to pay future claims. Within the consumer experience category, we consider ease of communication and website transparency, which looks at the depth of policy details available online. To calculate each insurer’s rating, we adjusted the scores to a curved 5-point scale.
These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.
Insurer complaints methodology
NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2021-2023. To assess how insurers compare with one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.
