Shopify Pricing & Plans 2025

Shopify subscriptions start at $5 per month, and payment processing rates decrease as you upgrade plans.

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Updated · 4 min read
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Written by Sally Lauckner
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Shopify is one of the best e-commerce platforms. But because it’s an all-in-one solution, Shopify has multiple product tiers — and costs.

Shopify’s cheapest monthly plan is $5, but most business owners will pay at least $29. You’ll also owe processing costs per sale. Those charges depend on multiple factors, including your subscription level. Here’s a rundown of Shopify’s plans, pricing and the features they include.

Shopify
Shopify

Shopify POS

NerdWallet Rating  
5.0
Monthly Fee  

$29

and up for e-commerce plans with POS Lite; Can upgrade to POS Pro for an extra $89. 

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Learn more

on Shopify's website

Shopify pricing

All Shopify plans currently include a free three-day trial for new customers. While that window is short, Shopify charges just $1 for your first month.

If you choose a monthly plan, you can end your subscription anytime. For annual plans, you’ll need to wait until the end of your contract’s term to cancel.

Plan

Monthly fee

Transaction fees

Starter

$5 per month.

In-person: 5%.

Online: 5% plus 30 cents.

Retail

$89 per month (or $79 per month when paid annually).

In-person: 2.6% plus 10 cents.

Online: 2.9% plus 30 cents.

Basic

$39 per month (or $29 per month when paid annually).

In-person: 2.6% plus 10 cents.

Online: 2.9% plus 30 cents.

Shopify

$105 per month (or $79 per month when paid annually).

In-person: 2.5% plus 10 cents.

Online: 2.7% plus 30 cents.

Advanced

$399 per month (or $299 per month when paid annually).

In-person: 2.4% plus 10 cents.

Online: 2.5% plus 30 cents.

POS Pro vs. POS Lite

All of the Shopify plans listed above — except the Retail plan — include POS Lite, the company’s basic set of retail store management capabilities. It includes limited or no staff accounts, depending on your plan, returns at the original purchase location only and simple customer profiles.

The Retail plan offers upgraded POS Pro features, and they can be added to the Basic, Shopify and Advanced plans for an extra $89 per month. The Starter plan doesn’t support POS Pro.

  • Unlimited staff accounts. 

  • More staff permission settings. 

  • In-depth customer profiles and customer loyalty tools. 

  • Advanced inventory and product performance reporting.

  • Ability to accept returns and exchanges at any location.

Shopify plans and features

Shopify's plans include two options for selling mostly in-person and three for selling both online and in-person. Each plan has a set of features that cater to different types and sizes of businesses and comes with its own pricing structure.

Starter plan

Best for solopreneurs selling mostly in person and on social media [content ribbon subhead]

The Starter plan, Shopify’s least expensive option, is ideal for solopreneurs that are just getting started and need an easy setup to sell online and on the go. However, its online store has limited features, and no staff accounts are included. If you plan to set up a full-blown online store, as opposed to relying on social media sales, or have employees, consider upgrading your plan.

  • Ability to accept credit cards in person and online.

  • Simple website with product pages, contact page and Shopify checkout.

  • Unlimited products.

  • Ability to share product links on social media. 

  • Linkpop account for your social media bio. 

  • Shopify POS mobile app for accepting in-person transactions.

  • 1 POS lite location. 

  • Basic sales reporting. 

  • Order and inventory management. 

  • Gift cards.

  • Ability to accept refunds and returns.

  • 24/7 live chat support.

Retail plan

Best for small in-person businesses that need advanced tools and inventory tracking

Shopify’s Retail plan is made for brick-and-mortar retail stores that also want a simple online store. It includes the same online shopping features as the Starter plan, plus a few extra capabilities, like unlimited staff accounts.

  • 1 POS Pro location.

  • Unlimited staff accounts and products. 

  • Customer management tools.

Basic plan

Best for solopreneurs that sell in person and online and need a more robust online presence

Shopify’s Basic plan is designed to help burgeoning small businesses that need a feature-rich online store, along with tools for selling in person. However, if you rely on employees to operate your POS system, it doesn’t include additional staff accounts.

  • A customizable online store with multiple themes to choose from.

  • POS lite. 

  • More than 60 reports. 

  • Up to 10 inventory locations. 

  • Gift cards. 

  • Ability to accept returns and refunds. 

  • 24/7 live chat support.

  • Abandoned cart recovery. 

  • Unlimited product listings.

  • Customer segmentation to filter by feature.

  • Marketing automation.

  • Alternative sales channel support outside of the Shopify ecosystem.

  • Shipping discounts and shipping label printing.

  • Support for international market management, including currency conversation and translation.

Shopify plan

Best for small businesses that sell in person and online and need staff management.

The middle-tiered Shopify plan is geared toward small and medium-sized businesses that have multiple employees and need a full-featured online store. Features include those listed under the Basic plan, plus some additional capabilities, like five staff accounts.

  • Five staff accounts.

  • A shipping discount up to 88%, plus shipping insurance.

  • USPS Priority Mail Cubic pricing.

» More from Shopify: Learn about loans from Shopify Capital and banking with Shopify Balance.

Advanced plan

Best for larger, high-volume small businesses that sell in person and online.

Shopify’s Advanced plan builds on the lower-tiered plans to offer the most features for established businesses that need advanced insight into sales, are handling a lot of shipping and have a larger employee base. The plan includes what you’ll find in the Basic and Shopify plan options, as well as a handful of extra features.

  • 15 staff accounts.

  • Custom sales and performance reports.

  • Third-party shipping calculations that show customers what they’ll pay in real-time.

  • 10x checkout capacity.

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NerdWallet rating 

5.0

/5
NerdWallet rating 

5.0

/5
NerdWallet rating 

5.0

/5

Payment processing fees 

0.40% + 8¢

plus interchange, in-person; 0.50% + 25¢ plus interchange, online.

Payment processing fees 

2.7% + 5¢

in-person; 2.9% + 30¢ online.

Payment processing fees 

2.6% + 10¢

in-person; 2.9% + 30¢ online.

Monthly fee 

$0

Monthly fee 

$0

Monthly fee 

$0

Starts at $0/month for unlimited devices and locations.

Undecided on Shopify?

See how Shopify stacks up to other e-commerce platforms for small businesses:

Frequently asked questions

Shopify Plus is a plan designed for enterprise-level companies processing hundreds of thousands of dollars and up annually. Among other features, it lets you customize your checkout experience and includes 20 POS Pro locations.

You can have an online store, but you can't host it with Shopify. You'll need to already have it set up before you add a Buy Button to let customers checkout through Shopify.

According to Shopify, your credit card will not be automatically charged at the end of the trial. You'll only be charged if you sign up for a particular monthly plan.

Shopify Payments is the company's payment processing service and is available for all plans.

A version of this article was first published on Fundera, a subsidiary of NerdWallet.

Whitney Vandiver, a writer at NerdWallet, contributed reporting to this article.

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