What Is Hawaiian Elite Status Worth in 2024?

Airline elite status is worth more than just bragging rights. The perks — including bonus miles, checked bag waivers, entry into airport lounges and free seat upgrades — have real cash value. NerdWallet has analyzed various airlines’ elite status benefits by adding up the estimated value of these perks to determine the value of each status.

Hawaiian Airlines has two elite status tiers: Pualani Gold and Pualani Platinum. Here, based on NerdWallet’s number-crunching, is the estimated cash value of each tier of Hawaiian elite status.

To become a Pualani Gold member, you have to fly on cash fares for 30 flight segments or 20,000 miles, whichever comes first. The most valuable Pualani Gold benefits are:

• Free upgrades to Extra Comfort seats when available.

• 50% more miles earned when you fly on a cash ticket.

• Discounted award tickets when booking online.

• Zone 2 priority boarding.

• First two checked bags free.

• Priority TSA security lines where available.

• Access to Premier Club lounges on Oahu, Maui, Hawaii Island and Kauai.

Our analysis estimates these perks to have a raw estimated value of $640.

Hawaiian charges $30 for the first checked bag and $40 for a second on flights to and from the continental U.S., so Gold status could save you up to $70 each way or $140 round-trip. Of course, if you don’t plan on checking bags or usually check just one, this Pualani Gold benefit won’t put as much money back in your pocket.

NerdWallet estimates that HawaiianMiles have a cash value of about 1 cent each. HawaiianMiles members earn miles based on the physical distance flown, so the 50% bonus miles that Pualani Gold passengers earn when they fly on cash fares is like getting an extra half-cent in value for every mile flown.

But perhaps the best perk of Pualani Gold status might be those free upgrades to the Extra Comfort seats, which provide about five inches more legroom than you get in economy.

Cash prices to upgrade to roomier seats have risen dramatically on numerous airlines in recent months, at times reaching $235 each way on a Hawaiian flight from Los Angeles to Honolulu. So free upgrades to Extra Comfort seats make Pualani Gold status worthwhile, especially if you fly to Hawaii often.

» Learn more: Your guide to Hawaiian Airlines HawaiianMiles

This is where Hawaiian elite status gets really valuable. Pualani Platinum members not only get free upgrades to Extra Comfort seats when available, they also earn certificates redeemable for upgrades to premium cabins (first class on domestic flights or business class on international flights). On most longer routes, this means you can sleep your way to paradise in a fully lie-flat seat.

Plus, Pualani Platinum members get additional free checked bags, more bonus miles, earlier boarding and access to a wider variety of airport lounges. Here are the major perks of Pualani Platinum status, which we estimate to have a raw value of $2,120.

• Earn certificates redeemable for upgrades to first or business class.

• Free upgrades to Extra Comfort seats when available.

• 100% more miles earned when you fly on a cash ticket.

• Zone 1 priority boarding.

• First three checked bags free.

• Priority TSA security lines where available.

• Access to Premier Club lounges on Oahu, Maui, Hawaii Island and Kauai.

• Access to the Plumeria Lounge on Oahu when flying internationally.

• Access to partner lounges at international airports.

» Learn more: The best ways to earn Hawaiian Airlines miles

Hawaiian Airlines’ elite status program is in the top four of a tight field this year, based on 2024 NerdWallet analysis. Although it falls behind Alaska, it's not by much.

This impressive showing means that travelers who regularly head to the Aloha State can get more out of their elite status if they fly Hawaiian.

» Learn more: Which airline elite status should you pursue?

Frequent flyers from the U.S. mainland to Hawaii face a unique dilemma: Should you give your loyalty to Hawaiian so every flight to the islands moves you one step closer to Pualani elite status? Or should you favor a bigger airline that serves more destinations so you can enjoy your elite perks while flying all over the world?

Imagine, for example, you live in Seattle and fly to Honolulu four times a year for work. But you also like to fly to Dallas to visit family and to New York City to visit friends. If you fly Hawaiian to Hawaii, a distance of 5,354 miles round trip, in a year you’ll rack up the 20,000 miles required to earn Pualani Gold status.

But if you fly Alaska Airlines to Hawaii as well as Dallas and New York, your flights could bump you up to Alaska's MVP Gold 75K or even MVP Gold 100K status — the airline’s top tiers — which get you better perks on all your flights to Hawaii, as well as your trips to New York and Dallas.

» Learn more: Considerations to make before joining an airline loyalty program

Some airlines, like United, for example, offer several ways to achieve elite status, like signing up for one of their co-branded credit cards. Hawaiian Airlines offers no such shortcuts: The only way to get to elite status is by flying the minimum required miles or segments — 20,000 miles or 30 flight segments for Gold, or 40,000 miles or 60 flight segments for Platinum.

The perks that come with the Hawaiian Airlines® World Elite Mastercard® don't include credit toward Pualani status, though it does offer other benefits like bonus miles and companion fare discounts.

Value of each tier

To determine the value of each elite status tier, we considered those perks that carry a clear value, and we omitted luxury benefits (like dedicated phone lines) that don't. Specifically, we considered:

• Bonus miles earned.

• Bag fee offsets.

• Premium seating upgrades.

• First class upgrades.

• Upgrade certificates.

• Fee waivers.

• Other individual program perks with clear value.

The table below explains these benefits as well as the assumptions we made in calculating their value.

(Top photo courtesy of Hawaiian Airlines)