Maddie Shepherd

Maddie Shepherd is a former Fundera.com staff writer and freelancer specializing in small-business financing, with expertise in business credit cards, accounting tools and merchant services. She has reviewed and analyzed dozens of financial tools and providers, helping business owners make better financial decisions.

The latest from Maddie

Clover POS Review 2024: Features and Pricing

Reasonable in-person prices and a good mix of hardware options make Clover's point-of-sale system a good choice.

Brand Loyalty Statistics You Should Know

Seventy-one percent of customers are unlikely to buy from a business that loses their trust, and more customer loyalty statistics.

Direct Mail Statistics for Small Businesses

Direct mail can include postcards, flyers and brochures sent directly to your customers' and prospects' homes.

Small-Business Marketing Statistics and Trends

Social media, online reviews and email are some of the major players in the small-business marketing space.

QuickBooks GoPayment Review 2024: How to Use It, Pricing, Alternatives

QuickBooks accounting clients can use the GoPayment app to process transactions from anywhere at competitive rates.

Intuit Merchant Services Review: Is This System Right for Your Business?

Intuit merchant services offers payment and transaction management to small businesses that use Intuit products.

Inova Payroll Review: Pros, Cons, Alternatives

Looking for a well-respected payroll software? Inova may be right for your business.

UltiPro Payroll Review: Pros, Cons, Reviews, Alternatives

UltiPro Payroll is a widely recognized payroll solution. Decide whether it's right for your small business.

Bank of America Merchant Services Review

Learn about Bank of America Merchant Services fees, features and customer reviews.

What Kind of Business Should I Start?

If you’re trying to decide what kind of business to start, these six questions might help.

Aloha POS System Review

NCR's Aloha POS system has a user-friendly design, but subpar customer support, and pricing isn't transparent.

Veem Payments Review: Features, Costs, Alternatives

Veem is a digital payment processor that allows customers to send and receive domestic and international payments.