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Best Wealth Management Firms: 6 Online Wealth Advisors

Wealth advisors offer full-service financial advice and management, covering everything from estate planning to tax minimization.

Jan 1, 2025
Alana Benson
Written by 
Lead Writer
Pamela de la Fuente
Reviewed by 
Assigning Editor
Arielle O'Shea
Edited by 
Lead Assigning Editor
Fact Checked
Alana Benson
Written by 
Lead Writer
Pamela de la Fuente
Reviewed by 
Assigning Editor
Arielle O'Shea
Edited by 
Lead Assigning Editor
Fact Checked

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.


The investing information provided on this page is for educational purposes only. NerdWallet, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities or other investments.

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Our deep, independent analysis sorts through key details to find and evaluate the information investors want when choosing a financial or wealth advisor. To see our full methodology and learn more about our process, read our criteria for financial advisors.

Over 60 investment account providers reviewed and rated by our expert Nerds.

More than 50 years of combined experience writing about finance and investing.

Hands-on testing of the account funding process, broker websites and stock-trading platforms.

Dozens of objective ratings rubrics, and strict guidelines to maintain editorial integrity.

Wealth advisors are a type of financial advisor who work with high-net-worth clients and offer holistic financial planning. This often includes services such as estate planning, tax minimization and legal guidance, in addition to investment management.

Because of the comprehensive guidance they provide, wealth advisors often require a minimum investment of several hundred thousand dollars or more. However, unlike in previous generations, many of the advisors below operate primarily online — in most cases, you'll meet with the advisor virtually, though some connect you to local options — and offer lower minimums.

Best Wealth Management Firms: 6 Online Wealth Advisors

BrokerNerdWallet rating FeesAccount minimumPromotionLearn more
Zoe Financial

Zoe Financial

Learn moreLearn more
on Zoe Financial's website
AD
Paid non-client promotion
5.0/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
Varies by Advisor (free initial consultation)
$150,000
3 - Month Satisfaction Guarantee
Learn moreLearn more
on Zoe Financial's website
AD
Paid non-client promotion
Vanguard Personal Advisor

Vanguard Personal Advisor

Learn moreLearn more
on Vanguard's website
AD
Paid non-client promotion
4.3/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
0.30%
management fee
$50,000
None
no promotion available at this time
Learn moreLearn more
on Vanguard's website
AD
Paid non-client promotion
Facet

Facet

Learn moreLearn more
on Facet's website
AD
Paid non-client promotion
4.8/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
$1,000 and up
per year (free initial consultation)
$0
None
no promotion available at this time
Learn moreLearn more
on Facet's website
AD
Paid non-client promotion
Harness Wealth

Harness Wealth

Learn moreLearn more
on Harness Wealth's website
AD
Paid non-client promotion
5.0/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
Up to 1%
per year
$250,000
$250 off
one year of financial or tax planning
Learn moreLearn more
on Harness Wealth's website
AD
Paid non-client promotion
Wealthramp

Wealthramp

Learn moreLearn more
on Wealthramp's website
AD
Paid non-client promotion
5.0/5
Reviewed in: Oct. 2024Period considered: Aug. 2023 - Oct. 2024
Varies by advisor
(free initial consultation)
$0
None
no promotion available at this time
Learn moreLearn more
on Wealthramp's website
AD
Paid non-client promotion
Zoe Financial
Learn moreon partner's site
on Zoe Financial's website
NerdWallet rating
5.0/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
Learn moreon partner's site
on Zoe Financial's website
AD
Paid non-client promotion

Fees

Varies by Advisor (free initial consultation)

Account minimum

$150,000

Promotion

3-Month Satisfaction Guarantee

Our Take
Pros
  • Advisors offer free initial consultations.

  • Access to a range of services, including investment management and financial, tax and estate planning.

  • No fee for using Zoe Financial to find an advisor.

Cons
  • Difficult to know financial advisor fees upfront.

  • $150,000 investment minimum.

Why We Like It

Zoe Financial isn't actually a financial advisory firm — the company connects clients to financial advisors. Zoe's account minimum is fairly high at $150,000, but the advisor access is excellent, and advisors hold at least a CFP, CFA or CPA designation. The typical fee ranges from 0.5% - 1.5%, but because each advisor has their own fee, you may not know exactly what you’ll pay until you contact the advisors.

Vanguard Personal Advisor
Learn moreon partner's site
on Vanguard's website
NerdWallet rating
4.3/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
Learn moreon partner's site
on Vanguard's website
AD
Paid non-client promotion

Fees

0.30%

management fee

Account minimum

$50,000

Promotion

None

no promotion available at this time

Our Take
Pros
  • Low portfolio management fee.

  • Comprehensive advice with goals-based financial planning tools.

  • Unlimited access to a team of financial advisors.

  • Solid investment selection with Vanguard’s suite of funds.

Cons
  • $50,000 investment minimum.

  • Portfolios use only Vanguard funds.

Why We Like It

Vanguard Personal Advisor offers unlimited access to financial advisors for a fee not much higher than a simple robo-advisor. The $50,000 account minimum is high, but the low-cost tax strategy and financial planning may make it worthwhile if you're planning on investing that much anyway.

Facet
Learn moreon partner's site
on Facet's website
NerdWallet rating
4.8/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
Learn moreon partner's site
on Facet's website
AD
Paid non-client promotion

Fees

$1,000 and up

per year (free initial consultation)

Account minimum

$0

Promotion

None

no promotion available at this time

Our Take
Pros
  • Comprehensive, full-service financial planning.

  • Meetings are held virtually, via phone or video call.

  • Access to a dedicated certified financial planner.

  • Flat fee means you pay only for what you need.

Cons
  • Wide fee range makes it difficult for potential customers to estimate costs.

Why We Like It

Facet's financial planning services cost between $1,000 and $6,000 per year and include customized financial guidance and investment management from a dedicated CFP. Facet advisors can work with you on the majority of situations covered by full-service financial planning firms. *See Terms and Conditions and active promotions. Not available for Foundations members. Facet Wealth, Inc. (“Facet”) is an SEC Registered Investment Advisor headquartered in Baltimore, Maryland.

Harness Wealth
Learn moreon partner's site
on Harness Wealth's website
NerdWallet rating
5.0/5
Reviewed in: Oct. 2024Period considered: Aug. - Oct. 2024
Learn moreon partner's site
on Harness Wealth's website
AD
Paid non-client promotion

Fees

Up to 1%

per year

Account minimum

$250,000

Promotion

$250 off

one year of financial or tax planning

Our Take
Pros
  • Advisors offer free initial consultations.

  • Access to a range of services, including investment management and financial, tax and estate planning.

  • No fee for using Harness Wealth to find an advisor.

Cons
  • Difficult to know financial advisor fees upfront.

  • Firms require a $250,000 investment minimum for investment management. (No minimum for a one-time financial plan.)

Why We Like It

Harness Wealth isn't itself a financial advisory firm — the company serves to connect clients to carefully vetted firms. Advisors on the platform typically charge a 1% management fee, but flat-fee financial planning services and tax help are also available.

Wealthramp
Learn moreon partner's site
on Wealthramp's website
NerdWallet rating
5.0/5
Reviewed in: Oct. 2024Period considered: Aug. 2023 - Oct. 2024
Learn moreon partner's site
on Wealthramp's website
AD
Paid non-client promotion

Fees

Varies by advisor

(free initial consultation)

Account minimum

$0

Promotion

None

no promotion available at this time

Our Take
Pros
  • Advisors offer free initial consultations.

  • Access to a range of services, including investment management and financial, tax and estate planning.

  • No fee to use Wealthramp to find an advisor.

Cons
  • Difficult to know financial advisor fees upfront.

  • Some advisors require investment minimum of $100,000 or more.

Why We Like It

Wealthramp isn't a financial advisory firm — the company connects clients to vetted financial advisors. The advisors in Wealthramp's network typically charge fees that are on the higher end, as are the expense ratios of the investments used. But Wealthramp receives full marks for their financial planning and tax strategy. Because each advisor has their own fee, you may not know exactly what you’ll pay until you contact the advisors.

Last updated on January 1, 2025

Methodology

NerdWallet’s comprehensive review process evaluates and ranks companies that provide financial planning services online or connect users to a financial advisor. Our aim is to provide an independent assessment of providers to help arm you with information to make sound, informed judgements on which ones will best meet your needs. We adhere to strict guidelines for editorial integrity.

We collect data directly from providers through detailed questionnaires, and conduct first-hand testing and observation through provider demonstrations. The questionnaire answers, combined with demonstrations, interviews of personnel at the providers and our specialists’ hands-on research, fuel our proprietary assessment process that scores each provider’s performance across more than 20 factors. The final output produces star ratings from poor (one star) to excellent (five stars).

For more details about the categories considered when rating financial advisors and our process, read our full methodology.

To recap our selections...

NerdWallet's Best Wealth Management Firms: 6 Online Wealth Advisors