Studies and Data Analysis
This data hub brings together NerdWallet’s studies and unique analyses of proprietary and third party data across personal finance and economic topics. Our team of writers, experts and analysts design nationally representative surveys and robust methodologies to gain insight into household finances. These resources are available for use by traditional and online media, influencers and consumers.
In the spotlight
2025 Women Entrepreneurs Report
A recent study by Erin El Issa finds that women business owners are often juggling multiple jobs, but still don't feel financially successful.
The data indicated:
Just 23% of women entrepreneurs feel financially successful. This is compared with 32% of men who currently own a small business.
Nearly 2 in 5 women who don’t currently own a small business (37%) say it’s because they don’t have the money to start one, while 27% say they don’t have a small-business idea and 19% say they don’t have the time to put into starting one.
Just 13% of women entrepreneurs say they plan to expand their business in 2025.
“Many women who don’t own businesses say they lack the money, ideas or time needed to get started. This suggests a greater need for dedicated funding and resources to support women entrepreneurs” says Randa Kriss, a NerdWallet expert on small businesses.
Read the report and see more of the data, here.
The latest
Recent economic commentary

Elizabeth Renter, Senior Economist
"We’ve seen inflation expectations rise and consumer sentiment fall recently as the uncertainty of future policy decisions plays on households’ and businesses’ feelings of financial security. It is very difficult to make sound financial decisions when you can’t be sure what will happen in the coming weeks or months. And it’s through this mechanism that inflation expectations and consumer sentiment can shape behavior and thus the real economy."
March 12, 2025
Elizabeth Renter is available for media interviews, discussing economic and data topics. Contact [email protected].
The latest columns from Elizabeth Renter
Trending chart
NerdWallet Senior Economist Elizabeth Renter recently examined the labor market, including job seeker sentiment — a full 27% of active job seekers say they've been "ghosted" by a potential employer in the past 12 months. Read about it here.
Studies and data resources by topic
Credit cards
Money
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Small and medium-sized businesses
Our standards
All of our data projects go through a rigorous process before publication. During the planning stage, editors, data writers and analysts, subject matter experts and communications specialists share perspectives and ask tough questions of all potential ideas. We use data from only the most reputable sources, and our methodologies and calculations are all checked and rechecked for sound rationale and accuracy. Our data-driven work also goes through a minimum of three rounds of editing before publication.
Our nationally representative surveys are conducted in collaboration with The Harris Poll. We've been working with The Harris Poll since 2014 to field statistically sound and robust surveys weighted to be representative within age, gender, race/ethnicity, region, household income, education, employment, marital status and size of household where necessary to align with their actual proportions in the population.
Media inquiries
For questions, including requests for data or interviews with our analyst and experts, please contact [email protected].