We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.
So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners.
5 Things Not to Say When You’re Buying a Car
Time to negotiate for a new car? Keep preferences like your favorite color close to the vest for maximum leverage.
Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.
Philip is an automotive expert who writes a syndicated column for
NerdWallet. He has appeared on national TV and radio and once wore a hidden camera for ABC News to show how to haggle for a used car. His passion is helping people save money in their automotive budgets.
Samantha Allen leads the insurance team at NerdWallet. Previously, she was the digital managing editor for the publications Financial Planning and On Wall Street. She attended Northwestern University's certified financial planner program and has been covering personal finance and wealth management for more than 10 years. She is based in Chicago.
You’re test-driving a new car and you really, really like it. The car salesperson senses your excitement and casually asks, “So, what do you think?” The words “I love it!” are forming in your mind, but ...
If you say this, or a number of other things, you’re unwittingly revealing information about yourself. Car salespeople are trained to quickly evaluate you, your taste in cars and your economic profile, industry experts caution. And, as the saying goes, what you say can and will be used against you once you reach the bargaining table.
Planning to buy a car?
Explore the auto-buying platforms from our partners below.
AD
Edmunds - New Purchase
New and Used Car ShoppingEdmunds offers expert car reviews, pricing information, and detailed comparisons for new and used vehicles. With comprehensive data on thousands of cars, trucks, SUVs, and hybrids, Edmunds helps users make informed decisions by providing valuable insights into vehicle performance, features, and costs. The platform also allows access to financing options, vehicle listings, and dealership information, making the car-buying process seamless and stress-free. Whether searching for a new model or a quality used car, Edmunds is a trusted resource for all automotive needs.
Used Car Buying and FinancingCarMax is the largest used auto dealer, offering pre-owned vehicles at over 240 store locations with multiple finance sources through CarMax Auto Finance and partner lenders. Pre-qualification is available, enabling customers to explore financing options without impacting their credit.
New and Used Car ShoppingCarsDirect provides a broad selection of new vehicles, including cars, trucks, SUVs, and hybrids, through an extensive network of dealers to ensure great deals. For those interested in quality used vehicles, they offer access to over 1,400,000 listings, making it easy to find and secure the perfect car, truck, or SUV. The platform allows users to conveniently save searches and receive notifications when new listings match their criteria. Additionally, CarsDirect partners with numerous dealers to offer streamlined purchase options for both new and used cars, simplifying the buying process.
New and Used Car ShoppingTrueCar offers an extensive platform for buying and selling cars with transparent pricing and personalized offers. Their digital marketplace simplifies vehicle research, and with TrueCar+, the entire car-buying process can be completed online, including flexible financing, home delivery, and options for selling or trading in vehicles. Customers also benefit from a straightforward, no-hassle experience with trusted dealers. TrueCar partners with a network of verified dealers to ensure reliable transactions and competitive deals on both new and used vehicles.
Eliminating the following statements when you buy a car can help you negotiate a better deal.
1. ‘I love this car!’
Saying this to a car salesperson would “give them a hand up when it comes time to close the sale,” says Scot Hall, a former car salesman and now executive vice president of operations for Swapalease, which matches leaseholders with car shoppers looking to take over a lease. “In any negotiation, you want to be careful of what you say and how you say it.”
As a salesperson, “you’re always looking for a commitment,” says Robert Crow, who sold Infinitis for over five years before becoming a real estate agent. Saying you love the car “tells them you’re committed to buying.”
Instead of pledging your devotion, play it cool. Act noncommittal or indecisive when asked for your opinion. After all, you want the dealer to think you can take it or leave it. The ability to walk away from a deal will make you a better negotiator.
2. ‘I’ve got to have a monthly payment of $350.’
This tops Hall’s list of forbidden phrases. Turning a customer into a monthly-payment buyer is the favorite weapon of car salespeople, he says.
“There isn’t a dealership out there that wouldn’t say ‘yes’ to any number you name,” Hall says — and you’ll wind up paying more in interest that way. Negotiating on the monthly payment “takes the focus away from the price of the car.”
A smart finance manager can simply extend the length of the loan until the monthly payment amount is what you want it to be, Hall says. The best protection against this, he adds, is to come in with a preapproved loan. That essentially turns you into a cash buyer at the dealership, allowing you to take dealer financing only if it’s a better deal.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
NerdWallet's ratings are determined by our editorial team. The scoring formula incorporates coverage options, customer experience, customizability, cost and more.
Telegraphing that your car’s lease is ending signals desperation and gives a salesperson reason to ratchet up the pressure, Crow says. “It’s like saying, ‘I need new wheels or I’ll be walking pretty soon,’” he says.
Furthermore, he adds, it reveals a lot about you: You favor leasing (which dealerships like) and you probably have good credit. It also opens the door for more probing questions designed to tease out even more information — which can provide valuable ammunition to a good salesperson.
4. ‘I want $10,000 for my trade-in, and I won’t take a penny less.’
The problem with this is that the dealership might be willing to make a better offer. By speaking first, you’ve lost. “Let the person you’re negotiating with throw out the numbers first,” Hall says. “That’s Negotiating 101.”
Before you go to the dealership, research the trade-in value of your car using an online pricing guide like Edmunds, Kelley Blue Book or TrueCar. These are only estimates — every car lot’s trade-in prices vary based on local tastes and demand — but you’ll have an acceptable figure in mind. Then, when the haggling starts, Hall recommends saying, “You guys can go ahead and appraise my trade. Tell me what you think it’s worth.”
5. ‘I’ve been looking all over for this color.’
“Color is huge,” Crows says. So if a customer has found a rare color on your lot, as a salesperson you know they have to buy from you — and pay the price you name.
Instead, Crow recommends that buyers try to be flexible and go to the car lot with two color choices in mind. Better yet, look at a dealership’s inventory online to verify that they have a car in the color you want before you get there. Then, if you’re up for it, Crow says, “for fun, let them think they’re selling you on this car” by initially seeming neutral about the color.
Information is power
Negotiating a good deal is all about gathering information and using it to your advantage, Crow says. This is known by negotiating experts as “creating leverage” you can use to pry a good deal out of the seller’s hands. With this in mind, “you definitely don’t want to go in there and lay all your cards out on the table,” he says.