2025 Canadian Home Buyer Report
Mounting debt pressures, the suffocating cost of living and unprecedented economic tensions with the United States have already made 2025 a bruising year for Canadian consumers.
But their desire to buy a home remains undaunted. It’s a testament to Canadian optimism, or perhaps an indication that homeownership is how many expect to carve out financial stability for themselves in an uncertain world.
About half (54%) of Canadians say they plan to buy a home in the next five years, according to a new NerdWallet study conducted online by The Harris Poll among 1,018 Canadian adults from February 19-21. That’s up slightly from 49% a year ago.
Obstacles loom for many of these prospective home buyers, whether buying a first home or preparing for their next purchase. A lack of available homes within their budget or desired living area is a challenge to pursuing homeownership or purchasing a new home at this time for 25% of Canadians, the cost of living (30%), insufficient down payment savings (19%), and the current economic climate (12%) were also cited as reasons.
These obstacles will likely play a role in determining who becomes a homeowner in the coming years.
Buying a home could also be made more difficult by the emotions involved, as well as a lack of mortgage literacy. More than 3 in 5 (61%) Canadians feel there is too much pressure to own a home in Canada. Thirty-eight percent say they do not know how to compare mortgage offers from different lenders.
Key findings
Home buying intent persists. Despite the financial pressures that may be piling up on Canadians, over half (54%) of them say they plan to buy a home in the next five years. That’s up slightly from 49% in 2024. Twelve percent of Canadians say they plan to buy a home in the next 12 months.
Down payment savings lag for some buyers. Among those who plan to buy a home in the next five years, 79% say they plan to use a down payment, but only 62% have started saving.
Non-homeowners face more obstacles. Eighty-seven percent of non-homeowners say something is preventing them from pursuing home ownership at this time, compared to 61% of homeowners who say something is preventing them from buying a new home. For both groups, the high cost of living was the most commonly cited obstacle (38% and 26%, respectively).
Conflicting emotions surround home buying. Almost three-quarters (74%) of Canadians feel that buying a home is a smart investment regardless of the economic climate. Still, more than 3 in 5 Canadians (61%) feel there is too much pressure to own a home in Canada.
Mortgage literacy: room for improvement. When asked a series of true-or-false questions, 55% of Canadians incorrectly believe you have to pay to use a mortgage broker. Thirty-eight percent are unsure how to compare mortgage offers from different lenders.
Many buyers hitting “pause”
Over half of Canadians (54%) say they plan to buy a home in the next five years. Despite the current economic climate, 12% of Canadians say they plan to buy a home in the next 12 months.
Some Canadians appear willing to wait longer. Fourteen percent say they plan to buy a home between more than one year to two years from now, while the same proportion (14%) say they plan to buy a home between more than four years to five years from now.
Home buying intent is strong across most age cohorts. Almost three-quarters (74%) of Canadians aged 18-34 and 35-44, as well as 60% of those aged 45-54 and 32% of those aged 55-plus say they plan to buy a home in the next five years.
Similar percentages of Canadians aged 18-34 (34%), 35-44 (35%) and 45-54 (32%) say they plan to buy a home in the next two years, while just 15% of those aged 55-plus say the same. These groups diverge further when their home buying window is extended. Twenty-three percent of Canadians aged 18-34 and 18% of those aged 45-54 say they plan to buy a home between four and five years from now versus 8% of those aged 55-plus.
Help for home buyers: Choosing the right time to buy
Considering all the unknowns facing home buyers and the economy, timing the market is even more of a guessing game this year. Home prices should rise as the year progresses, but it’s hard to encourage anyone to buy now just to get ahead of those increases.
The “right time” to buy should always be determined by your financial situation, not a vague sense of where the market’s heading. When you find a home you love and a mortgage you can confidently afford for the entire term, that’s the right time to buy.
Down payment savings: Concerning, but many have a plan
Almost 4 in 5 (79%) Canadians who plan to buy a home in the next five years say they plan to use a down payment. But only 62% of potential buyers have actually started saving for one.
Cobbling together enough for a down payment in just five years is a tall order. The average price of homes sold in January 2025, for example, was $670,064, according to the Canadian Real Estate Association. The minimum down payment for a home of that price is $42,006.
Considering the economic challenges they’re facing, it’s not surprising that many Canadians are currently far short of that amount. Of those who plan to buy a home in the next five years 26% have less than $25,000 saved for a down payment.
Some, however, are in a more advantageous position. Ten percent of Canadians who plan to buy a home in the next five years have between $50,000 and $99,999 saved for a down payment, while 7% have saved between $100,000 and $199,999. Eleven percent say they have saved $200,000 or more for a down payment.
Of Canadians who plan to buy a home in the next five years, 74% say they have a strategy for growing their down payment. Twenty-six percent invest in a tax-free savings account and plan to use their earning for a down payment, 25% save what they can each month in a savings account and 21% plan to use the equity from a home they currently own to help grow their down payment.
Help for home buyers: Don’t forget the FHSA
Using a TFSA instead of a First-Home Savings Account as your main down payment savings vehicle means missing out on a tax benefit that could speed up your savings.
Unlike a TFSA, contributions to an FHSA are tax-deductible, and can help increase your annual tax refund. Once that refund comes through, you can deposit it right back into your FHSA and purchase the same assets available to TFSA investors.
Obstacles mount for non-homeowners
Almost 7 in 10 (69%) Canadians say something is preventing them from either pursuing homeownership or purchasing a new home at this time. But the obstacles faced by non-homeowners and those who currently own a home tend to differ in type and magnitude.
Eighty-seven percent of non-homeowners say something is preventing them from pursuing homeownership at this time. Their most common obstacles include the cost of living having become too high (38%), low income (35%) and not having enough money saved for a down payment (35%).
Sixty-one percent of homeowners say something is preventing them from buying a new home at this time. While the high cost of living is also their most common obstacle (26%), other roadblocks are generally market-related, not financial: 22% cite a lack of available homes within their budget or desired living area, 17% say mortgage interest rates are too high and 15% say the housing market in their area is too competitive.
While some homeowners cite low income (13%) and not having enough money for a down payment (12%) as obstacles, they did so far less frequently than non-homeowners.
Help for home buyers: Control what you can
Some of the obstacles that stand between you and homeownership might be hard to overcome, so it’s important to focus on the ones you do have power over.
You can’t bring down home prices, and finding a new, higher-paying job may not be realistic right now. You might, however, be able to bring your mortgage costs down by maintaining good credit habits and convincing lenders to offer you a lower mortgage rate.
Canadians are conflicted about home buying
Canadians are pulled in two directions where homeownership is concerned. Many see the long-term value of owning a home, but achieving that goal is leading some to feel pressure and, in many cases, hopelessness.
Seventy-four percent of Canadians agree that buying a home is a smart investment regardless of the economic climate, while 70% agree that homeownership is part of their plan to afford retirement.
With so much emphasis on homeownership as a means of generating wealth and stability, it’s hardly surprising that 61% of Canadians agree that there is too much pressure to own a home in Canada.
That pressure has possibly led to a certain amount of pessimism. Forty-six percent of Canadians feel worse about their ability to buy a home this year compared to last year. And more than half of non-homeowners (55%) say they’ll never be able to afford to buy a home.
Complicating the issue for many is a possibly naive approach to the realities of home buying. Half of Canadians (50%) say they want to buy a new home but don’t want to sacrifice their current lifestyle to buy one.
Help for home buyers: Be flexible
Succeeding in the Canadian housing market without making a few lifestyle concessions won’t be possible for many buyers.
If you’re a first-time home buyer, you have to be realistic about what you can afford. That often means compromising around location, size and condition. Compromise isn’t defeat; for a lot of buyers, it’s a path to victory.
When house-hunting, focus less on the “must-haves” and more on the “nice-to-haves”, which could be easier to find. Your first house may not be your dream home, but that doesn’t mean the market’s closed off to you.
Lack of mortgage literacy is costing Canadians money
Canadians are well-informed where some mortgage concepts are concerned. Most (92%) believe closing costs should be considered when budgeting for a home, while 85% are aware that Canada has minimum down payment requirements for home purchases.
But there are areas where a lack of knowledge could be costing them money.
For example, 55% of Canadians incorrectly said that “You must pay to use a mortgage broker.” (Mortgage brokers are paid by the lender, not the borrower.) Thirty-eight percent said they don’t know how to compare mortgage offers from different lenders, a shortcoming that could prevent them from seeking out a lower rate or negotiating a better one.
The understanding of other mortgage concepts is somewhat murky. Seven in 10 (70%) Canadians incorrectly said a mortgage pre-approval is required to buy a home. While getting a pre-approval is highly recommended before making an offer on a home, it isn’t technically required.
Fifty-five percent of Canadians said buying mortgage default insurance is mandatory when purchasing a home. But mortgage default insurance is only required if a buyer’s down payment is worth less than 20% of the purchase price.
Help for home buyers: Shop around
Don’t limit your search for a mortgage to a single source. Consider talking to a bank mortgage advisor and an independent mortgage broker to ensure you’re weighing a wide selection of offers.
A bank will only offer its own mortgage products, and will generally have stricter lending rules. A broker has access to multiple lenders who may have more flexible qualification criteria.
Both should be able to answer your questions, and neither will charge you for their advice.
Methodology
BACK TO TOPThis survey was conducted online by The Harris Poll on behalf of NerdWallet from February 19-21, 2025 among 1,018 Canadian adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 4.04 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact CAN-Press@nerdwallet.com.
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