The NerdWallet Brand Marketing team is seeking a Senior Market Research Manager to help us track, analyze, and improve our target consumers' perceptions and usage of NerdWallet. The Brand Marketing team’s charter is to get everyone to know, trust & love NerdWallet as the brand that helps you make smart financial decisions. Market Research exists to unlock consumers' insights that will allow us to accelerate business objectives. We are looking for someone who is equal parts consumer-obsessed, creative & quantitative - who can triangulate complex data sets and translate research findings into actionable insights that inspire and motivate new ways of thinking that improves work across the organization. This is truly a cross-functional role that will partner with our marketing & product teams to better understand the consumer, their current perceptions of NerdWallet, and the barriers standing in their way of using us in the future.
You are a strategic thinker who excels at synthesizing data and inputs into meaningful and actionable insights. You are able to demonstrate your strong analytic capabilities by identifying patterns, insights, and new ideas and you know what is going to move the needle the most. You have strong quantitative analysis skills and proficiency in statistics. You are skilled at framing problems and accurately scoping out research approaches. You have a proven track record of leveraging creative methods to answer difficult questions. You are comfortable with ambiguity and balancing multiple priorities/needs. You are proficient in moderating 1:1 interviews and are passionate about understanding customers and get excited about solving their problems. You are comfortable operating autonomously and running your own function but have prior management experience and can manage relationships with contractors and vendors to support market research work.
Where you can make an impact:
- Champion the voice of the consumer, serve as an advocate for market research and the power of deeply understanding of the target audience
- Design and execute innovative quantitative and qualitative research to support decision-making, shape brand strategy, product and campaign development, including:
- Ongoing evaluation of brand health metrics
- Brand advertising effectiveness
- Effectiveness of new marketing initiatives for the companies
- Understanding motivations / barriers to consumer perception & usage intent
- Develop & execute research learning agendas and measurement approaches in partnership with the Brand team to evaluate effectiveness of work in the market.
- Oversee the full life-cycle of a research project, including managing contractors and research vendors
- Distill complex data into clear and actionable insights and communicate those insights across the company in a way that inspires new ways of thinking, drives impact in the organization.
- Regularly triangulate and communicate customer insights, market and business trends across our organization, so the company is working off the same foundational understanding of our consumer, company and category.
- Spot and propose opportunities to bring deeper insights to the team around our target audience or the competitive landscape
- Maintain knowledge of industry trends related to market and media research methodologies, recommending the right mix of existing tools & custom research necessary to round out our learning agendas
Your experience:
We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.
- 8-10 years of experience in quantitative and qualitative brand research
- Experience working in a consumer-facing /brand-led organization
- Ability to juggle multiple projects with tight timelines
- Experience balancing creativity with technical excellence
- Experience driving change and partnering effectively with key marketing and product stakeholders
- Comfortable operating in ambiguity, helping solve complex problems with creative solutions
- Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact
- Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies
- Experience with tools such as Brandwatch, YouGov, MRI, and Mintel
Where:
- Remote (based in the U.S.).
- We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.
What we offer:
Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
- Work from home equipment stipend and co-working space subsidy
Have Some Fun! (Nerds are fun, too)
- Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
- Hackathons and team events across all teams and departments
- Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
- Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
Plan for your future (And when you retire on your island, remember the little people)
- 401K with company match
- Be the first to test and benefit from our new financial products and tools
- Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
- Disability and Life Insurance with employer-paid premiums
If you are based in California, we encourage you to read this important information for California residents linked here.
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.
NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:
- E-Verify Participation Poster (English+Spanish/Español)
- Right to Work Poster (English) / (Spanish/Español)
#LI-Remote
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Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.
The pay range for this role is $132,000—$240,000 USD
