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Best-Of Awards 2025 Methodologies
Best Same-Day Term Life Insurance
How we picked the insurers to evaluate:
NerdWallet started with a list of the nation’s 45 largest life insurance companies (by premiums written) for individual life insurance, compiled by S&P Global Market Intelligence using 2023 market share data. These companies collectively account for 86.8% of the market for individual life insurance in the United States, according to S&P Global. We also considered life insurance companies with significant online search volume.

Some of the providers are NerdWallet partners, but this did not influence our selection of the winner.

We then narrowed the list to include only companies that offer the ability to buy term life policies online within 24 hours.

We eliminated companies that received more complaints to state regulators than expected for 2021-2023. Complaints received by state insurance regulators are reported to the National Association of Insurance Commissioners, which calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period.
How we chose the winner:
NerdWallet evaluated each company's instant-approval term life insurance products across the following criteria:

• Range of coverage amounts.
• Range of term lengths.
• Selection of riders.
• State availability.
• Pre-purchase accessibility of policy details.
• Financial strength of the insurer.
• NAIC complaint data for the insurer.

How we verified our data:
NerdWallet writers and editors confirmed policy details and other key features on each company's website. They also sent detailed questions to reviewed companies for clarification.
See all methodologies
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