Best-Of Awards 2025 Methodology

Best-Of Awards 2025 Methodologies

Best Hotel Brand

How we picked the programs to evaluate:

To be eligible, a hotel brand had to have properties in the majority of states in the U.S. and offer a loyalty program with a publicly available rewards search calendar. Rewards booking availability from 15 days to eight months from the time of search was also required.

Seven hotel brands met these requirements: Best Western, Choice, Hilton, Hyatt, IHG, Marriott and Wyndham.

How we chose the winner:

We compared the rewards rate, the value of the elite status program and add-on fees for each program. We rated each of these factors separately, then determined an overall rating based on the weighting described below.

How we rated and weighted each factor:

• Rewards rate (40%).We determined the dollar value of each program’s rewards points and the earnings rate of points. To determine the rewards rate, we multiplied the value of each point by the earnings rate and then multiplied by 100. For example, if a hotel’s rewards points were worth $0.01 apiece (the value of rewards points) and 10 points were earned per dollar spent (the earnings rate of points), its program would have a 10% rewards rate. (In this example, the two equations would be: first $0.01 x 10 = 0.1, then 0.1 x 100 = 10, or 10%.)
• Elite status value rate (30%). We determined both (a) the value and (b) the cost of earning elite status with each program, and determined an overall value by dividing (a) by (b).
• Add-on fees (30%).We determined the average resort and parking fees across each program.

How we assigned star ratings:

For each factor, we subtracted the lowest value from the highest value to determine the range. Then, we split this range into five separate “star rating” ranges. We assigned each airline program an appropriate star rating based on where its value fell in the range.

How we verified our data:

We independently spot-checked data collected to ensure accuracy. Information about loyalty programs was verified on the hotels’ websites.

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