Thrivent Life Insurance Review 2025

Thrivent sells life insurance and other financial products to Christian consumers.

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Written by Sarah Schlichter
Lead Writer
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Edited by Katia Iervasi
Assistant Assigning Editor
Fact Checked
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Thrivent

5.0

NerdWallet rating 
Bottom line: Thrivent is a fraternal benefit organization that sells term and permanent life insurance to Christian consumers.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term & permanent
insurance-product-card-logo

on Nerdwallet

Thrivent

5.0

NerdWallet rating 
Bottom line: Thrivent is a fraternal benefit organization that sells term and permanent life insurance to Christian consumers.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term & permanent

About Thrivent life insurance

5.0

NerdWallet rating 

Thrivent earned 5 stars out of 5 for overall performance due to its superior financial strength and low number of consumer complaints. Thrivent was founded in 1902 as a Lutheran organization and is now a not-for-profit fraternal benefit society serving Christian consumers.

Like a mutual life insurance company, Thrivent is owned by its members and may pay dividends to qualifying permanent policyholders. But the organization also promotes social responsibility, providing resources to help its members volunteer in their communities or make charitable donations.

Thrivent sells a variety of term and permanent life insurance, including joint policies for spouses or business partners. In addition to insurance, Thrivent offers annuities, investments and other financial products.

You must be a Christian or the spouse of a Christian to become a Thrivent member and buy its life insurance. You’ll be asked to attest to your faith (or your spouse’s) in your membership application.

Pros

Received far fewer complaints to state regulators than expected for a company its size.

May pay dividends to select policyholders.

Offers disability and long-term care insurance in addition to life insurance.

Cons

Website offers little detail about coverage amounts or riders.

Life insurance is available only to those with a Christian affiliation.

NerdWallet's life insurance content, including ratings and recommendations, is overseen by a team of writers and editors who specialize in life insurance. We follow strict editorial guidelines to ensure the content on our site is accurate and fair so you can make financial decisions with confidence and choose the products that work best for you.

Thrivent life insurance policies

Thrivent made our list of the best life insurance, best term life insurance and best whole life insurance companies for 2025.

Term life insurance. Thrivent offers term life insurance lasting 10, 15, 20 or 30 years with coverage starting at $100,000. Age eligibility depends on where you live and the length of the term. You can convert a term policy into any of the permanent life insurance options below.

Whole life insurance. Thrivent sells several whole life insurance policies, all of which accumulate cash value and offer essentially lifelong coverage.

  • Whole Life Insurance. This policy has multiple options for payment. You can pay a level premium until you reach age 95, or you can make higher payments for a set amount of time, such as for the first 10 years of the policy. You can also choose to pay a single lump-sum premium. Most of these options are available to applicants up to age 90. Minimum coverage amounts start at either $10,000 or $100,000, depending on your life insurance risk class.

  • Whole Life Plus Term Protection. This hybrid policy includes whole life coverage plus some extra term insurance that expires after a set period of time. You may be interested in this policy if you want a certain amount of lifelong coverage but have financial obligations with a set end point, such as a mortgage. The policy is open to people between 18 and 75, with a starting value of $75,000.

  • Survivor Whole Life Insurance. This joint life insurance policy is designed to cover two people, such as spouses or business partners. The death benefit is paid when the second person dies. Coverage is available to those aged 18 to 90, with amounts starting at $100,000.

Universal life insurance. Thrivent’s universal life insurance is open to applicants up to either 75 or 85 years old, depending on the policy you choose. Another type of permanent life insurance, universal policies have flexible premiums and an adjustable death benefit. Coverage amounts start at $50,000 for adults or $25,000 (in most states) for those under 18.

Variable universal life insurance. When you buy variable universal life insurance, you can choose how you want to invest your policy's cash value. Coverage is permanent as long as you maintain enough cash value. Thrivent’s variable universal life policy is available to applicants up to age 80, with a minimum coverage amount of $100,000 for adults or $25,000 (in most states) for those under 18.

Thrivent life insurance riders

All Thrivent life insurance policies include an accelerated death benefit rider, which allows you to access part of your death benefit early if you’re diagnosed with a terminal illness.

Other life insurance riders you may be able to add to your policy include:

  • Guaranteed purchase option. Lets you buy another life insurance policy without a medical exam.

  • Guaranteed increase option. Gives you the opportunity to raise the coverage amount on your existing policy without an exam.

  • Waiver of premium for disability. Allows you to stop paying your policy premiums without losing your coverage if you become disabled.

  • Paid-up additions. Enables you to build cash value within your whole life policy faster by investing your dividends back into your policy.

  • Insurance split option benefit. Lets you split your joint life insurance policy into two separate policies in the case of a divorce or business dissolution.

Thrivent life insurance rates

Below are monthly rates for a 20-year, $500,000 term life insurance policy from Thrivent. These are sample rates for a nonsmoking man and woman in excellent health — the final quote you’re offered will depend on factors like your age, health, lifestyle, occupation and driving record.

Age

Monthly rate - man

Monthly rate - woman

20

$38.27

$31.39

30

$38.27

$32.68

40

$63.64

$53.32

50

$139.75

$101.05

60

$425.70

$282.51

70

N/A

N/A

Source: Direct from insurer. Rates reflect the super preferred class and were generated on 10/23/24.

Thrivent customer complaints and satisfaction

Over three years, Thrivent has drawn far fewer than the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.

What it’s like to apply for a policy with Thrivent

You can get a quick online quote for term life insurance with Thrivent, but you’ll need to work with a financial advisor to finish your application or to buy any other type of life insurance. Thrivent doesn’t make it easy to find its online quote function. On its main term life insurance page, it’s promoted as a “free calculator tool” rather than an online quote.

Screenshot captured by our editorial team on October 14, 2024.

The quote process consists of about half a dozen questions including which state you live in, your height and weight, your nicotine use and when you were born. Thrivent will then suggest a coverage amount and term length based on your answers, along with an estimated rate. You can adjust the premium by customizing the coverage and term.

Screenshot captured by our editorial team on October 14, 2024.

If you want to buy the policy, you’ll need to contact the company, schedule a call or request an email from a representative. Your final price may change.

How Thrivent’s customer experience stacks up

Thrivent’s website is relatively easy to navigate, with general information about the various types of life insurance the organization offers. However, there are few specifics about Thrivent’s policies, such as which riders are available or how much coverage you can buy. The site does include various links to find a financial advisor who can help answer these questions.

We called Thrivent’s customer service number to get more information about its term life insurance product. After navigating the automated menu, we were connected with a live representative within a minute. When we asked a couple of specific coverage questions, the rep offered some basic information but said we’d need to contact a financial advisor to find out which options were available to us.

Thrivent’s highly rated mobile app is available for both iPhone and Android. You can use it to view your policies, pay bills and contact your financial advisor.

How Thrivent compares to other insurers

Thrivent

Guardian Life

Lemonade

Star rating

5.0

NerdWallet rating 

5.0

NerdWallet rating 

4.5

NerdWallet rating 

Financial strength

Exceptional.

Exceptional.

Exceptional.

NAIC complaints

Far fewer than expected.

Far fewer than expected.

Fewer than expected.

Policy types offered

Term, permanent.

Term, permanent.

Term, no-exam.

Read full reviews

More about Thrivent

You can manage your Thrivent account online, including paying bills, updating personal information and viewing policy information.

As a member-owned organization, Thrivent pays out a portion of its profits to clients in the form of dividends. In 2025, the company will pay $564 million in dividends and policy benefits, the highest annual payout in its history

Thrivent. Delivering Value to Our Clients. Accessed Dec 10, 2024.
.

In addition to life insurance, Thrivent offers:

How to contact Thrivent

Thrivent can be reached by:

  • Phone: Call 800-847-4836 on weekdays from 7 a.m. to 6 p.m. CT. 

  • Email: Fill out the form on Thrivent’s contact page.

  • Live chat: Not available.

In our life insurance reviews, our editorial team considers the customer and the insurer. These are some of the factors we take into account:

Policies offered. There are many types of life insurance on the market, and they fall into three key categories:

  • Term life insurance offers temporary coverage and a guaranteed payout if the policyholder dies during the term.

  • Permanent life insurance typically lasts a lifetime and builds cash value that can be borrowed against in the future.

  • No-exam life insurance issues coverage without the need for a medical exam.

Financial strength. We use AM Best ratings to confirm an insurer’s long-term financial stability and ability to pay claims. For life insurance, NerdWallet typically recommends considering insurers with ratings of A- or higher. Here’s the breakdown:

  • Exceptional: A+, A++.

  • Strong: A-, A.

  • Moderate: B, B+.

Complaints. These ratings are based on complaints to state regulators relative to a company’s size, according to three years’ worth of data from the National Association of Insurance Commissioners. The best life insurance companies have fewer than the expected number of complaints.

Buy online. This indicates whether an insurer allows you to apply for and buy a policy completely online.

Life insurance buying guide

Before you start comparing companies, choose the type of life insurance you want, such as term or whole life. Decide which life insurance riders, if any, you want the policy to include. Calculate how much life insurance you need and how long you want the coverage to last. Check that the insurers you’re considering offer the coverage you’re looking for.

When comparing rates, be sure the quotes are for the same amount of coverage over the same period of time. It’s also important to make sure the policy’s medical requirements match your needs. For example, if you want to skip the life insurance medical exam but don’t mind answering health questions, confirm that the application process for each policy you're comparing aligns with that.

Price may not be the biggest driver behind your decision to buy. Look at the number of consumer complaints each company receives, as high numbers can be a red flag about the quality of service.

For more guidance, see our life insurance buying guide.

Methodology

Life insurance ratings methodology

NerdWallet’s life insurance ratings are based on consumer experience, complaint index scores from the National Association of Insurance Commissioners for individual life insurance, and weighted averages of financial strength ratings, which indicate a company’s ability to pay future claims. Within the consumer experience category, we consider ease of communication and website transparency, which looks at the depth of policy details available online. To calculate each insurer’s rating, we adjusted the scores to a curved 5-point scale.

These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.

Insurer complaints methodology

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2021-2023. To assess how insurers compare with one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsement of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.

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