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Forward Financing Merchant Cash Advance Review 2025

Forward Financing’s MCA helps entrepreneurs secure funding as high as $300,000.
Written by

Ryan Brady

Edited by

Sally Lauckner

Last updated on April 15, 2025

Fact checked and reviewed
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Our Take

The bottom line:

Forward Financing’s merchant cash advance may be a good option for bad-credit borrowers in need of fast financing of up to $300,000, but, like all MCAs, the funding cost will be high.
Full review

Forward Financing - Merchant cash advance

Max Loan Amount
$300,000
Min. credit score
500
Apply now

with Fundera by NerdWallet

Pros & Cons

Pros

  • Low credit score requirement compared with other MCAs NerdWallet evaluates.
  • Can be used to build business credit.
  • Solid user ratings on platforms like Trustpilot and Google.

Cons

  • High origination fees.
  • Daily or weekly repayments required.
  • Need to contact company to request a payment adjustment if your business’s revenue drops.

Full Review

Forward Financing is an online lender that provides merchant cash advances (MCAs) for small-business owners in need of fast access to money. Forward Financing’s MCA offers up to $
300000
for use across a range of business expenses. Repayments are made daily or weekly, and cash advances typically take anywhere from
3
to
12
months to pay off.
Founded in 2012 and headquartered in Boston, Forward Financing works with business owners in all 50 states. The company has earned strong reviews on platforms like Trustpilot and Google, reflecting positive customer experiences.
Did you know...
MCAs are not technically small-business loans and therefore they work differently than business loans do. While traditional business loans base repayments on an interest rate, MCA payments are tied to a portion of your business’s future revenue, plus fees. That means if your sales slow down, your payments do too. MCAs have more in common with payday loans than traditional small-business loans, and are not regulated by the federal government.

Forward Financing is best for borrowers who:

  • Can’t qualify for traditional business financing. Many traditional business loans have high barriers to entry, especially bank loans. With Forward Financing’s MCA, you may be able to secure funds with bad credit, no collateral and
    12
    months in business.
  • Need fast access to cash. Depending on when you apply, you may be able to receive funds the same day.
  • Want a short-term solution. MCAs are designed for short-term needs, not long-term financing. With Forward Financing, you’ll pay back the advance over an estimated
    3
    to
    12
    months.
  • Have strong profit margins. Since MCAs are costly, they’re best suited for businesses with healthy profit margins. This helps ensure you can cover the repayment while still managing day-to-day expenses.

🤓 Nerdy Tip

Merchant cash advances are typically one of the most expensive types of business financing. In general, you should consider all other small-business funding options before an MCA.

Forward Financing MCA requirements

To qualify for an MCA from Forward Financing, you’ll need to meet the following minimum requirements:
  • Credit score:
    500
    .
  • Time in business:
    12
    months.
  • Annual revenue: $
    120000
    .

Forward Financing MCA features

Loan amount
$
5000
to $
300000
.
Estimated APR
Not disclosed.
Fees
  • $495 to $2,995 in origination fees, depending on how much you’re getting advanced.
  • Other possible fees include wire fees, overdraft fees and blocked payment fees.
Estimated term length
3
to
12
months.
Repayment schedule
Daily or weekly.
Funding speed
Approval within hours and funding as soon as the same day.

Where Forward Financing stands out

Easy access to funds

Forward Financing says its application process takes minutes, with approval decisions typically made within a few hours. If approved before 3:00 p.m. ET, borrowers may receive funding the same day. As part of the application, Forward Financing collects basic personal and business information and connects to business owners’ bank accounts via Plaid for easy access to bank statements.
Borrowers may also tap into additional funds without having to submit a new application if they’ve paid back at least half of their current cash advance.

Can be used to build business credit

Forward Financing reports borrowers’ payment activity to Experian Business Credit, one of the three major business credit bureaus. Its startup-friendly qualification criteria can help newer business owners with strong cash flow establish a business credit profile, assuming payments are made on time.

From Our Nerds: Convenient funding is helpful, but can be a double-edged sword

“Forward Financing’s streamlined application process and easy access to additional funds can be a lifeline for business owners in urgent need of short-term capital. However, that convenience can be a double-edged sword. If you repeatedly tap into more cash advances, you may find yourself unintentionally entering a cycle of debt that’s hard to get out of.”
This is a headshot of Ryan Brady

Ryan Brady, lead writer, Small Business

Where Forward Financing falls short

High origination fees on smaller advances

Forward Financing charges an origination fee, which is an upfront cost borrowers pay. This fee scales with the size of the cash advance, and for smaller funding amounts, it can be relatively steep. For example, the company charges $495 on advances between $5,000 and $10,000. This translates to an origination fee of between 5% and 10%. That’s relatively high compared with other MCA providers NerdWallet evaluates, some of which don’t charge an origination fee at all.

Have to reach out to account executives to adjust payments

Forward Financing withdraws payments from your business bank account based on estimated revenue at the time you applied. While payment amounts may be adjusted if your sales decline, you'll need to contact an account executive to request a change — an extra step that may be inconvenient for some business owners.

Alternatives to Forward Financing

Fundomate

Consider if: You need more funding than Forward Financing offers.
Fundomate- Business funding
Fundomate

Fundomate- Business funding

Min Credit  

600

Apply now

with Fundera by NerdWallet

Fundomate is another online provider offering MCAs to small-business owners. It offers larger funding amounts up to $
500000
, making it a good alternative for business owners seeking a higher advance. Like Forward Financing, it requires at least
12
months in business and $
120000
or more in annual revenue, but has a slightly higher minimum credit score requirement (
600
vs. Forward Financing’s
500
).

Expansion Capital Group

Consider if: You can’t meet Forward Financing’s time in business and revenue requirements.
Expansion Capital Group - Merchant cash advance
Expansion Capital Group

Expansion Capital Group - Merchant cash advance

Min Credit  

500

Apply now

with Fundera by NerdWallet

Expansion Capital Group may approve business owners with as little as
6
months in business and $
100000
in annual revenue, making it a more accessible option for startups that don't meet Forward Financing’s slightly stricter requirements. Like Forward Financing, Expansion Capital Group’s MCA offers up to $
300000
, but because it doesn’t report borrowers’ payment activity to commercial credit bureaus, it can’t be used to build business credit.
» Interested in more options? Check out our list of best merchant cash advance companies.

Apply now

with Fundera by NerdWallet

New elevated offer

 
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American Express

American Express® Business Gold Card

Rates and Fees

NerdWallet Rating  
4.3
Bonus Amount  

100,000 points

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